The Rise & Fall of Thomas cook
Thomas Cook, the world’s oldest travel company, declared bankruptcy. After 178 years of being the biggest British name in holiday booking and inventing guided tours, the firm has gone bust. Founder Thomas Cook was a pioneer in the travel industry in the 19th century, just like Amazon or Google has been in the tech world in recent decades.Thomas cook was the first company that started off with packaged tours as cook thought that everyone wants to keep it simple,like you get the itinerary and accommodation planned by his company even before you travel. As another innovative offering, Thomas Cook issued traveler’s cheques in 1874, allowing his customers to exchange foreign currencies in other countries. Travelers were struggling to exchange different currencies back then, and it was unsafe to carry too much cash. Amid this situation, Thomas Cook offered a solution that became very popular. The network that Thomas cook build can be compared to present times Alibaba,Amazon,Google or...